Dean General is the Chief Industry Development Officer at Advantage Solutions Inc. Class A, a leading sales and marketing services provider. With more than 30 years of experience in the consumer packaged goods (CPG) industry, Dean has built a distinguished career focused on market research, data analytics, and strategic partnerships. He joined Advantage Solutions to leverage his expertise in driving industry innovation and client success, playing a pivotal role in expanding the company's influence across retail and CPG sectors. Prior to his current position, Dean held senior leadership roles at industry giants such as ACNielsen and SymphonyIRI (now IRI), where he spearheaded the development of advanced analytics platforms that transformed how brands measure and optimize consumer engagement. His notable achievements include pioneering retail execution tools that boosted sales performance for Fortune 500 clients and authoring influential whitepapers on emerging trends in shopper marketing. Dean's contributions have earned him widespread recognition, including speaking engagements at key industry events like the Path to Purchase Institute Expo. In his role at Advantage Solutions, Dean fosters strategic collaborations with retailers and brands, champions data-driven solutions, and leads initiatives to integrate AI and advanced technologies into marketing strategies. His forward-thinking leadership continues to position the company as a trailblazer, helping clients navigate evolving market dynamics and achieve sustainable growth.