Jeffrey Harsh serves as Chief Operating Officer, Branded Services at Advantage Solutions Inc. Class A, a leading provider of sales and marketing solutions for consumer goods brands. With more than 25 years of experience in the consumer packaged goods (CPG) industry, Harsh has built a distinguished career focused on operational excellence, strategic growth, and innovative service delivery. He joined Advantage Solutions in 2021, bringing expertise honed through executive roles at industry giants such as Crossmark, where he led national account teams, and Nielsen, where he drove retail measurement and analytics initiatives. Prior to his current position, Harsh held progressive leadership roles that showcased his ability to scale operations and deliver measurable results. As Executive Vice President at Crossmark, he spearheaded the integration of advanced technology platforms, resulting in a 25% improvement in field execution efficiency and multimillion-dollar revenue growth for key clients like Procter & Gamble and Unilever. His achievements also include pioneering data-driven merchandising strategies that enhanced in-store performance and market share for national brands. In his role at Advantage Solutions, Harsh oversees a dynamic team delivering end-to-end branded services, including shopper marketing, retail execution, and promotional logistics. He plays a pivotal role in optimizing supply chain operations, fostering strategic partnerships, and leveraging analytics to drive client success, positioning the Branded Services division as a cornerstone of the company's growth in a competitive landscape.