Matt McCabe serves as the Executive Vice President and Chief Marketing Officer (EVP, CMO) at Academy Sports and Outdoors Inc., a leading retailer in the sporting goods and outdoor recreation industry. In his role, McCabe is responsible for overseeing the company's marketing strategies, brand development, and customer engagement initiatives. His leadership has been instrumental in driving Academy Sports and Outdoors' growth and enhancing its market position. Before joining Academy Sports and Outdoors, McCabe held several high-profile marketing positions at various retail and consumer goods companies. His extensive experience includes serving as the Senior Vice President of Marketing at Dollar General, where he played a key role in expanding the company's customer base and strengthening its brand. McCabe's strategic vision and innovative marketing campaigns have consistently delivered impressive results, earning him a reputation as a dynamic and effective marketing leader. At Academy Sports and Outdoors, McCabe has focused on leveraging digital marketing channels to reach a broader audience and enhance the customer experience. Under his guidance, the company has launched successful omnichannel marketing campaigns that integrate online and offline strategies, resulting in increased brand awareness and customer loyalty. McCabe's commitment to understanding consumer behavior and adapting to market trends has been crucial in positioning Academy Sports and Outdoors as a leader in the competitive retail landscape.