Woon Keat Moh is the Senior Vice President and President of Color Additives International (CAI) at Avient Corporation, where he spearheads the strategic direction and growth of the company's color concentrates and additives business. With a proven track record in the specialty chemicals industry, Moh brings over 25 years of global leadership experience, having previously held senior roles at Clariant and BASF in Asia-Pacific. His expertise spans sales, marketing, operations, and business development, with a focus on pigments, dyes, and polymer additives for applications in packaging, automotive, and consumer goods. Under Moh's leadership, CAI has achieved significant milestones, including expanding market share in high-growth regions like Asia and North America, launching innovative sustainable color solutions that reduce environmental impact, and enhancing supply chain efficiencies to meet rising demand for customized formulations. Prior to Avient, he successfully grew Clariant's color business in Southeast Asia, doubling revenue through strategic partnerships and product innovation, earning recognition as a top performer in the industry. Moh's visionary approach emphasizes sustainability and digital transformation, positioning CAI as a leader in next-generation materials. A graduate of the National University of Singapore with an MBA from INSEAD, he continues to drive Avient's commitment to delivering value-added solutions that empower customers worldwide.