David Henderson serves as the Chief Revenue Officer at Build-A-Bear Workshop, Inc., a position he has held since joining the company in 2021. In this role, Henderson is responsible for overseeing the company's revenue generation strategies, which include enhancing customer engagement and expanding market reach. His leadership has been instrumental in driving Build-A-Bear's growth initiatives, particularly in the digital and e-commerce sectors. Prior to joining Build-A-Bear, Henderson held several high-profile positions in the retail and consumer goods industries. He spent over a decade at Mattel, Inc., where he served as Senior Vice President of Global Digital and E-commerce. During his tenure at Mattel, Henderson was credited with significantly increasing the company's online sales and improving its digital customer experience. Before Mattel, he worked at Procter & Gamble, where he honed his skills in brand management and marketing strategy. Henderson's extensive experience in digital transformation and revenue optimization has been a key asset to Build-A-Bear as the company continues to innovate and adapt to changing consumer behaviors. Under Henderson's guidance, Build-A-Bear has seen notable success in expanding its digital footprint and diversifying its product offerings. He has led initiatives to enhance the company's online platform, resulting in increased digital sales and a more seamless omnichannel shopping experience for customers. Additionally, Henderson has played a pivotal role in the development of new revenue streams, such as the company's "Bear-Builder" subscription service and collaborations with popular entertainment franchises. His strategic vision and execution have positioned Build-A-Bear for continued growth and success in the competitive retail landscape.