J. Christopher Hurt serves as the Chief Operations and Experience Officer at Build-A-Bear Workshop, Inc., a position he has held since joining the company in 2018. With a robust background in retail operations and customer experience, Hurt has been instrumental in driving the company's strategic initiatives and enhancing the overall guest experience. Prior to his role at Build-A-Bear, Hurt held several leadership positions in the retail sector, including serving as the Senior Vice President of Store Operations at American Eagle Outfitters, where he oversaw the operations of over 1,000 stores globally. At Build-A-Bear, Hurt's primary responsibilities include overseeing the company's operational strategies, ensuring the seamless execution of its omnichannel retail approach, and enhancing the in-store experience for guests. Under his leadership, Build-A-Bear has successfully implemented innovative technologies and processes that have improved efficiency and customer satisfaction. One of his notable achievements includes the expansion of the company's " experiential retail" concept, which has transformed traditional shopping into a more interactive and engaging experience for customers of all ages. Hurt's strategic vision and operational expertise have been pivotal in navigating Build-A-Bear through the challenges of the retail industry, particularly during the COVID-19 pandemic. His leadership has helped the company adapt to changing consumer behaviors, such as the increased demand for online shopping and curbside pickup. As a result, Build-A-Bear has not only maintained its position as a beloved brand but has also seen significant growth in its digital sales channels. Hurt's dedication to creating memorable experiences for customers continues to drive the company's success and solidify its reputation as a leader in experiential retail.