Sharon John serves as the President and Chief Executive Officer of Build-A-Bear Workshop, Inc., a position she has held since 2013. With an extensive background in retail and merchandising, John has been instrumental in steering the company towards significant growth and innovation. Prior to joining Build-A-Bear, she held various leadership roles at Mattel, Inc., where she spent over a decade driving the success of iconic brands such as Barbie and Fisher-Price. Her strategic vision and deep understanding of consumer behavior have been key assets in her role at Build-A-Bear. Under Sharon John's leadership, Build-A-Bear Workshop has seen a remarkable transformation. She has spearheaded initiatives that expanded the company's product offerings and enhanced its digital presence, significantly boosting both in-store and online sales. One of her notable achievements includes the introduction of the "Count Your Candles" program, which allows customers to create personalized birthday bears, thereby increasing customer engagement and loyalty. John's focus on creating memorable experiences for customers has helped Build-A-Bear maintain its position as a leader in the experiential retail space. As CEO, Sharon John continues to lead Build-A-Bear with a commitment to innovation and customer satisfaction. Her leadership style emphasizes collaboration and creativity, fostering a corporate culture that encourages new ideas and solutions. John's dedication to the company's mission of "adding a little more heart to life" is evident in every aspect of Build-A-Bear's operations, from product development to customer service. Her strategic foresight and passion for the brand have solidified her reputation as a transformative leader in the retail industry.