Jonathon Kosoff serves as Chief Digital Officer at Boot Barn Holdings Inc., where he oversees the company’s digital strategy, e-commerce platforms, technology infrastructure, and omnichannel initiatives. In this role, he drives innovation aimed at enhancing the customer experience for Boot Barn’s western wear and lifestyle retail brands, leveraging data analytics and emerging technologies to support both online and in-store growth across its nationwide footprint. Before joining Boot Barn, Kosoff built a career in retail technology and digital transformation, holding leadership positions at several consumer-facing companies where he led initiatives in digital marketing, supply-chain optimization, and customer-relationship management systems. His work has focused on implementing scalable tech solutions that improve operational efficiency and personalize shopping journeys, contributing to measurable gains in sales performance and customer engagement. Kosoff’s achievements include spearheading platform modernizations and AI-driven tools that have strengthened Boot Barn’s competitive position in the specialty retail sector. He continues to guide the company’s digital evolution, aligning technology investments with long-term business objectives to expand market reach and operational agility.