Laurie Grijalva is the Chief Merchandising Officer at Boot Barn Holdings, Inc., a leading lifestyle retailer of western and work-related footwear, apparel, and accessories. In her role, Grijalva is responsible for overseeing the company's merchandising strategies, product development, and vendor relationships. She plays a crucial role in driving the company's growth and maintaining its position as a market leader in the western and workwear industry. Before joining Boot Barn, Grijalva held various leadership positions in the retail sector, bringing a wealth of experience and expertise to her current role. Her background includes working with prominent brands and retailers, where she developed a keen understanding of consumer trends, product assortment, and inventory management. Grijalva's strategic vision and ability to adapt to changing market dynamics have been instrumental in Boot Barn's success. Under Grijalva's leadership, Boot Barn has expanded its product offerings and strengthened its position as a go-to destination for western and workwear enthusiasts. Her focus on curating a compelling product mix, fostering strong vendor partnerships, and enhancing the overall customer experience has contributed to the company's growth and profitability. Grijalva's dedication to excellence and her passion for the Boot Barn brand make her an invaluable asset to the company's executive team.