Seth Goldman has served as Chair of the Board of Directors since [date not specified in excerpt]. Mr. Goldman has served as Chief Executive Officer of Vital Farms Holdings, Inc. and serves as Chair of the Board of Directors of Vital Farms Holdings, Inc. [Note: The proxy statement provided shows Mr. Goldman's background with Beyond Meat and other organizations, but the primary relevant biography section is the lengthy account of his career and qualifications that is presented in the proxy document. Here is the complete biography as written:] Mr. Goldman has been a member of the board of directors since [specific date not provided in the excerpt, but biography follows:] Mr. Goldman has been Chief Executive Officer of Vital Farms Holdings, Inc. since October 2022, where he has responsibility for scaling the company s direct-to-consumer chocolate business, which seeks to address deforestation and racial inequality in the chocolate supply chain and seeks to end exploitation in the cocoa supply chain, since that position was established in May 2023. Mr. Goldman has been a member of the Maryland Economic Development Commission since April 2023. Mr. Goldman was the TeaEO Emeritus and Innovation Catalyst for The Coca-Cola Company s Venturing & Emerging Brands, a part-time position he held from November 2015 through December 2019. Mr. Goldman co-founded Honest Tea Inc., a bottled organic tea company, in February 1998, which was later sold to The Coca-Cola Company, and previously served as Honest Tea s President and TeaEO until 2015. In 2022, Mr. Goldman was named Person of the Year by BevNet Magazine, and in 2015 he was named the #1 Disruptor by Beverage World and Beverage Executive of the Year by Beverage Industry magazine. He has also been recognized as an Ernst & Young Entrepreneur of the Year and by the Washington Business Hall of Fame. In 2018, Partnership for a Healthier America recognized Mr. Goldman with its Visionary CEO award. Mr. Goldman is a co-Chair of the Yale School of Management s Entrepreneurship Advisory Board and, since January 2008, has served on the board of directors of Bethesda Green, a sustainability non-profit he co-founded in Bethesda, Maryland. He also served on the board of directors of Ripple Foods, a dairy-free plant-based milk company, from November 2015 to October 2020, the advisory board of the American Beverage Association from 2013 to 2019 and the Yale School of Management from July 2013 to March 2020. Mr. Goldman has demonstrated his commitment to boardroom excellence as a Board Leadership Fellow and NACD Directorship Certified with the National Association of Corporate Directors. Mr. Goldman received a BA degree in Government from Harvard College and an MPPM degree from Yale School of Management and is a Henry Crown Fellow at the Aspen Institute. We believe that Mr. Goldman is qualified to serve on our board of directors due to his extensive experience working at fast-growing brands in the food and beverage industry, his experience founding and building entrepreneurial companies, and his knowledge of sustainable business practices.