Eric Hanson serves as President and Chief Operating Officer of Celsius Holdings, Inc., a leading global energy drink company known for its functional, zero-sugar beverages. With over 25 years of experience in the beverage industry, Hanson joined Celsius in 2020, bringing a proven track record of scaling high-growth brands. His career began at Hansen's Natural Sodas, where he honed his expertise in product development and distribution, before advancing to senior roles at Monster Beverage Corporation, including key positions in sales and operations that contributed to the company's explosive growth. Prior to Celsius, Hanson was President of North America for Rockstar Energy Drink, overseeing its expansion and eventual acquisition by PepsiCo in 2020. Under his leadership, Rockstar achieved significant market penetration and revenue milestones in the competitive energy drink sector. Hanson's strategic vision and operational acumen have been instrumental in forging major partnerships, including Celsius' landmark distribution agreement with PepsiCo, which propelled the brand into mainstream retail channels across North America and beyond. At Celsius, Hanson directs all aspects of operations, supply chain, sales, and international expansion, driving the company's transformation from a niche player to a top-five energy drink brand in the U.S. His achievements include overseeing revenue growth from $75 million in 2019 to over $1.5 billion in recent years, expanding into more than 20 countries, and maintaining Celsius' commitment to science-backed, health-focused products. Hanson's leadership continues to position Celsius for sustained global dominance in the functional beverage market.