CHOICEONE FINANCIAL SERVICES INC (COFS)
Sector: Financials
Sector: Financials
CHOICEONE FINANCIAL SERVICES INC - Executive Compensation
Executive Vice President & Chief Lending Officer of ChoiceOne Bank
Executive Compensation
Bradley A. Henion serves as Executive Vice President and Chief Lending Officer of ChoiceOne Bank, a subsidiary of ChoiceOne Financial Services, Inc., where he oversees the bank's comprehensive lending operations, including commercial, agricultural, and consumer lending portfolios. With more than 25 years of experience in the financial services industry, Henion joined ChoiceOne Bank in 1998 as a credit analyst and rapidly progressed through key roles, including Vice President of Commercial Lending and Senior Vice President, before assuming his current executive position in 2015. His career is marked by a deep expertise in credit risk management, relationship banking, and strategic loan origination, honed through hands-on involvement in Michigan's diverse economic sectors such as manufacturing, agriculture, and real estate. Under Henion's leadership, ChoiceOne Bank's lending division has achieved remarkable growth, expanding its loan portfolio by over 150% since 2015 while maintaining industry-leading asset quality and low delinquency rates, even through challenging economic periods like the COVID-19 pandemic. He has spearheaded innovative lending programs tailored to small businesses and rural communities, contributing to the bank's recognition as a top performer in community banking by publications such as American Banker. Henion's strategic vision has been pivotal in ChoiceOne's expansion into new markets, enhancing shareholder value and solidifying the institution's reputation for prudent yet aggressive growth. A graduate of Central Michigan University with a Bachelor of Science in Finance, Henion is actively involved in professional organizations, including the Michigan Bankers Association and the Independent Community Bankers of America. His commitment to community service extends to local economic development initiatives and board positions with regional nonprofits, reflecting his dedication to fostering sustainable growth in the communities ChoiceOne Bank serves.