Ashish Arora serves as the Chief Executive Officer of Cricut, Inc. Class A, a leading creative technology company that provides cutting machines and design software for DIY enthusiasts and crafters. Arora brings a wealth of experience in the technology and consumer products sectors to his role at Cricut. Prior to joining Cricut, he held various leadership positions at renowned companies such as The Walt Disney Company, where he served as Senior Vice President of Global Licensing, and at Hasbro, where he was Senior Vice President and General Manager of the Global Digital Gaming and Corporate Development divisions. Under Arora's leadership, Cricut has experienced significant growth and expansion. He has been instrumental in driving the company's mission to make creative expression more accessible and enjoyable for everyone. Arora's strategic vision has led to the development of innovative products and the expansion of Cricut's global reach. His focus on fostering a strong company culture and nurturing talent has also contributed to Cricut's success. As CEO, Arora oversees the company's overall operations, strategic direction, and growth initiatives, ensuring that Cricut remains at the forefront of the creative technology industry. Arora's achievements extend beyond his role at Cricut. He has been recognized for his contributions to the technology and consumer products industries, receiving accolades such as being named one of the "Top 50 Most Influential People in Licensing" by License! Global magazine. Arora's passion for innovation, coupled with his extensive experience and leadership skills, make him an invaluable asset to Cricut and the creative technology community as a whole.