Somer Webb most recently served as Chief Financial Officer ( CFO ) of iFit, Inc., a leading health and fitness platform offering fitness experiences across a range of connected fitness hardware and is the #1 provider of large exercise equipment in the United States, from May 2025 to November 2025. Prior to her CFO appointment with iFit, Inc., she previously served as CFO for Authority Brands, a leading home service franchise brands company that includes 15 brands operated across more than 2,000 locations, from January 2024 to April 2025. Prior to that, she was previously CFO for Solo Brands, Inc., a direct-to-consumer platform company for outdoor and lifestyle brands, from May 2022 to December 2023, and was CFO for Kent Outdoors, a sporting goods manufacturer, from January 2022 to May 2022. Prior to Kent Outdoors, she spent six years with Worldwide Express, a global logistics provider, where she held a variety of roles of increasing responsibility beginning in 2016 and ultimately served as CFO from February 2019 to January 2022. Before joining Worldwide Express, she held leadership positions at Southwest Airlines, DaVita Healthcare Partners, Match Group, Amazon, and Yum Brands. Ms. Webb holds a B.B.A. in Management Information Systems from Baylor University and an M.B.A. from The University of Texas at Arlington. Additional Qualifications: Ms. Webb has over 17 years of financial leadership experience at both public and private companies, along with extensive experience in capital allocation strategies, financial planning and analysis, M&A valuation and integration, and driving organic growth through business intelligence insights.