DINE BRANDS GLOBAL INC (DIN)
Sector: Consumer Discretionary
Sector: Consumer Discretionary
DINE BRANDS GLOBAL INC - Executive Compensation
President, Applebee’s
Executive Compensation
Tony E. Moralejo serves as President of Applebee’s at Dine Brands Global Inc., a position he assumed in March 2023 after joining the company in 2021 as Chief Operating Officer. With over 25 years of experience in the casual dining industry, Moralejo brings a proven track record of driving operational excellence and brand growth. His career began at Brinker International, where he held progressive leadership roles, culminating in his appointment as Executive Vice President and President of Chili’s Grill & Bar from 2012 to 2018. During his tenure at Chili’s, he spearheaded initiatives that boosted same-store sales by double digits, expanded innovative to-go programs, and enhanced digital ordering capabilities, solidifying the brand’s position in a competitive market. Prior to Dine Brands, Moralejo led a successful turnaround at Bloomin’ Brands as President of Outback Steakhouse from 2018 to 2021. Under his leadership, Outback achieved significant improvements in guest satisfaction scores, traffic growth, and profitability through menu optimizations, franchisee partnerships, and a focus on value-driven offerings. Recognized as an industry leader, he has been honored with awards such as Nation’s Restaurant News’ “Power List” for his contributions to casual dining innovation. In his current role at Applebee’s, Moralejo oversees all aspects of the brand’s strategy, including operations, marketing, menu development, and franchise support for over 1,600 locations worldwide. He continues to emphasize Applebee’s neighborhood gathering place identity, introducing craveable value platforms like the “Sizzlin’ Selects” and leveraging data-driven insights to enhance guest experiences and drive franchisee success amid evolving consumer trends.