John Couling serves as the Senior Vice President of Entertainment at Dolby Laboratories Inc Class A, a position he has held since joining the company in 2009. With a career spanning over two decades, Couling has been instrumental in driving the adoption of Dolby's technologies across various entertainment platforms. His leadership has been pivotal in expanding Dolby's presence in cinema, home entertainment, and mobile devices, ensuring that the company remains at the forefront of audiovisual innovation. Prior to his role at Dolby, Couling held significant positions in the technology and entertainment industries. He worked at companies such as Motorola and Texas Instruments, where he honed his skills in product development and strategic planning. At Dolby, Couling has been credited with spearheading the successful rollout of Dolby Atmos, a revolutionary sound technology that has transformed the cinematic experience. Under his guidance, Dolby Atmos has been adopted by numerous filmmakers and has become a standard in modern movie theaters worldwide. In his current role, Couling oversees the global entertainment strategy for Dolby, focusing on enhancing the consumer experience through advanced audio and visual technologies. He collaborates closely with content creators, filmmakers, and technology partners to integrate Dolby's solutions into new and existing platforms. His vision and leadership continue to drive Dolby's mission to deliver unparalleled entertainment experiences, solidifying the company's reputation as a leader in the industry.