Alison Holder serves as Chief Brand & Product Officer at Krispy Kreme Inc., where she leads the company's global brand strategy, product innovation, and marketing efforts. With over 20 years of experience in consumer packaged goods (CPG) and quick-service restaurants (QSR), Holder joined Krispy Kreme in 2021 after a successful tenure at Wendy's, where she rose to Senior Vice President of Marketing. There, she spearheaded transformative campaigns like the iconic "Fresh Beef" platform, driving significant sales growth and brand loyalty among millennials and Gen Z consumers. Her earlier career included key roles at global giants such as Unilever, where she was Brand Director for Magnum Ice Cream, and The Coca-Cola Company, honing her expertise in premium brand positioning and category expansion. Under Holder's leadership at Krispy Kreme, the company has accelerated its product pipeline with innovative offerings like the Original Glazed Doughnut-inspired beverages and limited-time collaborations, including high-profile partnerships that expanded the brand's reach. Her strategic vision has fueled a brand renaissance, emphasizing joyful moments and melt-in-your-mouth indulgence, resulting in record digital sales and strengthened market presence. Holder's achievements have been recognized with multiple industry awards, including Cannes Lions and Effie honors for marketing excellence. In her current role, Holder continues to champion Krispy Kreme's mission to deliver "the joy that is Krispy Kreme" through data-driven innovation, cultural relevance, and seamless customer experiences across digital and physical channels, positioning the doughnut icon for sustained global growth.