Chris Vanderhook is the Chief Operating Officer and Director at Viant Technology Inc Class A, a leading people-based advertising technology company. With a robust background in technology and digital advertising, Vanderhook has been instrumental in steering Viant's growth and innovation. Prior to his current role, he co-founded Viant in 1999 and has played a pivotal role in its evolution from a small startup to a publicly-traded company. His vision and leadership have been key to developing Viant's proprietary technology, Adelphic, which empowers marketers to reach consumers across various digital channels effectively. In his capacity as COO and Director, Vanderhook oversees the company's operational strategy, ensuring that Viant remains at the forefront of the ad tech industry. Under his guidance, Viant has achieved significant milestones, including its successful IPO in 2021. Vanderhook's strategic foresight and commitment to leveraging data and technology have enabled Viant to deliver robust solutions that enhance advertising performance and drive business outcomes for clients. His leadership has also fostered a culture of innovation and excellence within the organization, positioning Viant as a trusted partner in the ever-evolving digital advertising landscape. Beyond his professional achievements, Vanderhook is recognized for his contributions to the broader tech community. He actively participates in industry conferences and forums, sharing insights on the future of digital advertising and the role of technology in shaping marketing strategies. His dedication to advancing the field and mentoring emerging leaders underscores his commitment to driving positive change and growth within the industry.