Kory Marchisotto is the Senior Vice President and Chief Marketing Officer at ELF Beauty Inc., a position she has held since joining the company in 2017. With over 25 years of experience in the beauty and retail industries, Marchisotto has been instrumental in driving ELF Beauty's growth and success. Prior to joining ELF, she held various leadership positions at notable companies such as Victoria's Secret Beauty, where she served as Senior Vice President of Marketing and Product Development, and Limited Brands, where she was Vice President of Merchandising and Product Development. Under Marchisotto's leadership, ELF Beauty has experienced significant growth and transformation. She has been credited with revitalizing the brand's image and expanding its product offerings to appeal to a wider audience. Marchisotto's innovative marketing strategies, such as the introduction of the #eyeslipsface social media campaign, have helped increase brand awareness and engagement among consumers. Her focus on creating affordable, high-quality beauty products has resonated with ELF's target demographic, leading to increased sales and market share. As Chief Marketing Officer, Marchisotto oversees all aspects of ELF Beauty's marketing and product development efforts. She works closely with the company's leadership team to develop and execute strategies that align with the brand's mission and values. Marchisotto's passion for empowering women and promoting self-expression through beauty is evident in her work at ELF. Her leadership and vision have been recognized by industry experts, with ELF Beauty being named one of Fast Company's Most Innovative Companies in 2020. Marchisotto continues to drive the company's growth and success, solidifying ELF Beauty's position as a leader in the affordable beauty market.