John Maddison serves as Executive Vice President and Chief Marketing Officer at F5, Inc., a leading provider of multi-cloud application security and delivery solutions. With over 25 years of experience in the technology and cybersecurity sectors, Maddison joined F5 in 2021 after holding senior marketing leadership roles at prominent companies. Previously, he was Chief Marketing Officer at Darktrace, where he spearheaded global marketing strategies that accelerated the company's growth during its rapid expansion phase. His earlier career included key positions at Splunk, Check Point Software Technologies, and CA Technologies, where he honed his expertise in driving demand generation, brand positioning, and go-to-market initiatives for enterprise software solutions. At F5, Maddison oversees the company's worldwide marketing organization, including demand generation, product marketing, corporate communications, and digital strategy. Under his leadership, F5 has strengthened its market presence through innovative campaigns highlighting its application security and multi-cloud orchestration capabilities, contributing to significant revenue growth and enhanced customer engagement. His efforts have positioned F5 as a thought leader in securing modern applications, earning accolades such as multiple awards for marketing excellence and industry recognition for integrated campaigns. Maddison is a sought-after speaker at cybersecurity conferences and holds a degree in Business Management from the University of Teesside. Passionate about leveraging data-driven marketing to navigate the evolving threat landscape, he continues to drive F5's mission of empowering organizations to thrive in a multi-cloud world.