Velia Carboni is the Chief Information Officer of SharkNinja, Inc., a global product design and technology company, where she is responsible for global end-to-end technology in support of direct-to-consumer business, data and enterprise applications and plays a key role in leveraging AI to optimize business processes and in supporting initiatives relating to the Internet of Things. Prior to April 2024, she had served since 2018 as the Executive Vice President and Chief Digital and Technology Officer of VF Corporation ( VF ), a provider of branded lifestyle apparel, footwear, and accessories, where she was responsible for the integration of digital capabilities across all aspects of the company s business, led the company s digital strategies and oversaw the analytics function. Prior to joining VF, Ms. Carboni spent more than 20 years at Fidelity Investments, where she held a series of leadership roles, most recently serving as senior vice president, mobile and emerging platforms for the company s personal investing/retail division. Ms. Carboni is also a member of the Forbes Technology Council. Skills and Expertise: Leadership experience in digital innovation and strategies, customer experience and data analytics, including use of artificial intelligence Public company senior-level policy making experience Experience in information technology/cybersecurity, risk management and compliance, finance and accounting, human capital management, and similar matters associated with running a significant division of a public company Non-Profit Board Service: Serves on the board of a non-profit organization Chief Information Officer, SharkNinja, Inc. Independent director since 2023 Age 56 Committees: Audit Information Technology