Rob Coldrake serves as the Chief Financial Officer of Flutter Entertainment plc, a leading global sports betting and gaming company, a position he has held since September 2021. With over two decades of experience in finance within the gaming and consumer sectors, Coldrake's career trajectory has been marked by strategic leadership in high-growth environments. Prior to joining Flutter, he was CFO at William Hill PLC from 2019 to 2021, where he navigated the company through significant regulatory changes and operational transformations. Before that, he spent three years as Group Finance Director at Ladbrokes Coral Group, overseeing the integration following the merger of Ladbrokes and Coral, and earlier roles included Finance Director at Gala Coral Group and various senior finance positions at Camelot Group and Diageo plc. Under Coldrake's stewardship at Flutter, the company has achieved remarkable financial milestones, including the successful acquisition and integration of William Hill's non-US assets in 2022, which bolstered Flutter's position as the world's largest online betting operator. He has played a pivotal role in driving the company's robust US expansion through FanDuel, Flutter's flagship brand, contributing to record revenues exceeding €6 billion in recent fiscal years and strong EBITDA growth. Coldrake's expertise in capital allocation, M&A execution, and investor relations has been instrumental in enhancing shareholder value amid a dynamic regulatory landscape. Today, as CFO, Coldrake continues to guide Flutter's financial strategy, focusing on sustainable growth, technological innovation, and market leadership across 25+ countries. His forward-thinking approach emphasizes operational efficiency and long-term value creation, positioning Flutter for continued dominance in the global iGaming industry.