Amber Wallace Soukenik serves as Senior Executive Vice President and Chief Retail and Marketing Officer at Farmers National Banc Corp., where she leads the company's retail banking operations, marketing strategies, and customer experience initiatives. With over 20 years of experience in the financial services industry, Soukenik began her career at a regional community bank in Ohio, progressing through roles in branch management, product development, and consumer banking leadership. She joined Farmers National Banc Corp. in 2015 as Vice President of Retail Banking, quickly advancing due to her expertise in driving customer-centric growth and operational efficiency. Under her leadership, Soukenik has spearheaded transformative initiatives, including the launch of innovative digital banking platforms that boosted online account openings by 40% and enhanced mobile app engagement. Her marketing campaigns have elevated brand awareness, resulting in a 25% increase in retail deposits and expanded market share across Northeast Ohio and Western Pennsylvania. Recognized as a top banking innovator, she has received awards such as the Ohio Bankers League's Marketing Excellence Award and has been a featured speaker at national financial conferences on topics like customer retention and fintech integration. Soukenik holds a Bachelor's degree in Marketing from Youngstown State University and an MBA from Kent State University. Passionate about community involvement, she serves on the boards of several local nonprofits, aligning her professional vision with Farmers National Banc Corp.'s commitment to fostering strong regional relationships and sustainable growth.