Jason Potter serves as President and Chief Executive Officer of Grocery Outlet Holding Corp., the parent company of Grocery Outlet, a fast-growing extreme value retailer offering name-brand groceries and household goods at up to 70% off regular prices through its unique opportunistic buying model. With more than 25 years of experience in finance, retail operations, and strategic leadership, Potter has been a driving force behind the company's transformation into a publicly traded powerhouse. Potter joined Grocery Outlet in 2014 as Chief Financial Officer, where he spearheaded financial discipline, operational efficiencies, and the company's preparation for its blockbuster initial public offering on the NASDAQ in June 2020, which valued the company at over $3 billion. Prior to Grocery Outlet, he held the CFO role at Cost Plus World Market, managed senior finance positions at Del Monte Foods and Williams-Sonoma, Inc., and began his career at Deloitte & Touche, building expertise in auditing, mergers, and acquisitions. Promoted to President in 2019 and CEO in February 2021, Potter oversees all aspects of the business, including strategy, merchandising, store expansion, and e-commerce initiatives. Under his leadership, Grocery Outlet has grown to more than 500 stores across 19 states, achieved record sales growth, and maintained strong profitability amid economic challenges, all while preserving its "treasure hunt" shopping experience that delights customers with unbeatable deals.