Alain Masse serves as President, North America Automotive at Genuine Parts Company (GPC), a Fortune 500 distributor of automotive and industrial replacement parts, where he oversees the strategic direction and operations of the NAPA Auto Parts and U.S. Automotive divisions. With over 25 years of experience in the automotive aftermarket industry, Masse joined GPC in 2021 following the acquisition of Uni-Select, where he had risen to the role of President and CEO since 2016. His earlier career included progressive leadership positions at Uni-Select, starting as Vice President of Sales and Marketing, during which he spearheaded digital transformation initiatives and expanded the company's footprint across Canada and the U.S. Under Masse's leadership at Uni-Select, the company achieved significant revenue growth, exceeding $1.5 billion annually, through strategic acquisitions, e-commerce enhancements, and a customer-centric distribution model that strengthened relationships with independent repair shops. At GPC, he has continued this momentum by integrating acquired operations, optimizing supply chain efficiencies, and driving market share gains in a competitive landscape. His efforts have contributed to GPC's North America Automotive segment posting double-digit growth in recent years, solidifying its position as a leading provider of parts and services. Masse's visionary approach emphasizes innovation, sustainability, and technician empowerment, including investments in electric vehicle support and advanced training programs. A collaborative leader known for fostering high-performance cultures, he holds a degree in business administration and resides in Montreal, continuing to champion GPC's commitment to "Keeping the World Moving" through reliable aftermarket solutions.