Shelley P. Washburn is the Senior Vice President and Chief Marketing Officer at GROUP AUTOMOTIVE INC., a leading automotive dealership group with operations across multiple states. With more than 25 years of experience in marketing and brand strategy within the automotive sector, Shelley began her career at Ford Motor Company, where she honed her skills in consumer insights and product launches. She holds a Bachelor’s degree in Advertising from the University of Texas at Austin and an MBA from the Wharton School of the University of Pennsylvania, which equipped her to blend creative storytelling with data-driven decision-making. Throughout her tenure in the industry, Shelley has achieved remarkable milestones, including directing award-winning national campaigns at General Motors that increased market share by 18% and earned the Automotive News Marketing Excellence Award in 2015. Prior to joining GROUP AUTOMOTIVE INC., she served as Vice President of Marketing at Lithia Motors, where she pioneered omnichannel strategies that boosted digital lead conversion rates by 40% and expanded the company’s social media footprint to over 2 million followers. At GROUP AUTOMOTIVE INC., Shelley leads a dynamic team responsible for crafting innovative marketing programs that enhance customer engagement, drive sales growth, and position the company as an industry innovator in electric vehicle adoption and personalized customer experiences. Under her guidance, the group has achieved a 35% year-over-year increase in brand awareness and solidified partnerships with key tech influencers, ensuring sustained competitive advantage in a rapidly evolving market.