Amar Lalvani is the Executive Vice President, President & Creative Director, Lifestyle at Hyatt Hotels Corporation, where he leads the strategic vision, development, and creative direction for the company's portfolio of lifestyle brands, including Andaz, Hyatt Centric, Caption by Hyatt, and The Unbound Collection by Hyatt. With over two decades of experience in hospitality, Lalvani is renowned for his ability to fuse innovative design, cultural authenticity, and immersive guest experiences, positioning Hyatt's lifestyle offerings at the forefront of modern travel. His role encompasses global brand strategy, new property openings, and marketing initiatives that cater to discerning millennials and Gen Z travelers seeking personalized, story-driven stays. Before joining Hyatt in 2018, Lalvani spent a transformative decade at Starwood Hotels & Resorts (later Marriott International), rising to Executive Vice President of Global Lifestyle Brands. There, he spearheaded the expansion of iconic brands like W Hotels, Aloft, and The Element, overseeing more than 300 properties worldwide and pioneering design-led concepts that redefined luxury lifestyle hospitality. Earlier in his career, he held senior leadership roles at Sheraton Hotels and Le Méridien, where he honed his expertise in brand repositioning and operational innovation. Under Lalvani's stewardship at Hyatt, the lifestyle division has achieved significant growth, launching over a dozen high-profile properties and earning accolades such as World Travel Awards and Hospitality Design Awards for excellence in creativity and guest engagement. His visionary approach has not only driven revenue growth but also established Hyatt as a leader in experiential hospitality, blending local narratives with cutting-edge aesthetics to create destinations that inspire loyalty and cultural connection.