Jochen Zeitz is the President and Chief Executive Officer of Harley-Davidson, Inc., a position he has held since May 2020. Born in Germany in 1963, Zeitz has a distinguished career in the business world, marked by his transformative leadership and commitment to sustainability. Before joining Harley-Davidson, he was the Chairman and CEO of PUMA SE, a leading sports and lifestyle company, where he served for 18 years. During his tenure at PUMA, Zeitz successfully repositioned the brand, leading to significant growth and profitability. He introduced innovative sustainability initiatives, including the establishment of the PUMA Sustainability Index, which set new industry standards for environmental and social responsibility. At Harley-Davidson, Zeitz has been instrumental in steering the company through challenging times, including the global economic impacts of the COVID-19 pandemic. His leadership has focused on revitalizing the brand and ensuring its long-term success by emphasizing innovation, quality, and customer engagement. Zeitz's strategic vision includes the "Hardwire" plan, aimed at strengthening the company's core business and expanding its market reach. Under his guidance, Harley-Davidson has also committed to achieving net zero emissions by 2050, aligning with Zeitz's longstanding dedication to sustainability. His experience and forward-thinking approach continue to drive Harley-Davidson's evolution as a leader in the motorcycle industry. In addition to his corporate roles, Jochen Zeitz is known for his philanthropy and advocacy for sustainable business practices. He co-founded The B Team, a global nonprofit initiative that encourages business leaders to adopt more sustainable and equitable business models. Zeitz's holistic approach to business leadership, combining financial success with social and environmental responsibility, has earned him numerous accolades, including being named one of the "World's Best CEOs" by Barron's in 2012. His influence extends beyond the boardroom, as he continues to inspire and lead the way toward a more sustainable future for businesses worldwide.