Matt Ryan serves as Chief Marketing and Technology Officer at Harley-Davidson, Inc., where he leads the company's global marketing, digital strategy, and technology initiatives. With over two decades of experience in marketing and brand leadership, Ryan joined Harley-Davidson in 2021 after a distinguished tenure at Ford Motor Company. There, he rose to Global Chief Marketing Officer for Ford and Lincoln brands, overseeing transformative campaigns that revitalized customer engagement and drove digital innovation across automotive retail and ownership experiences. Prior to Ford, Ryan built his career in the advertising world, holding senior roles at agencies like BBDO and JWT (now Wunderman Thompson), where he spearheaded high-impact campaigns for blue-chip clients including Procter & Gamble, Coca-Cola, and Unilever. His achievements include pioneering data-driven marketing strategies that boosted brand loyalty and sales, earning accolades such as multiple Cannes Lions and Effie Awards. At Harley-Davidson, Ryan has accelerated the company's digital evolution, launching platforms like H-D1 Marketplace and AI-powered personalization tools to connect with a new generation of riders while preserving the brand's iconic rebel spirit. In his current role, Ryan integrates marketing with cutting-edge technology to enhance rider experiences, from immersive virtual test rides to community-building apps. Under his leadership, Harley-Davidson has seen renewed growth in younger demographics and expanded its global footprint, positioning the company for a tech-forward future in the premium motorcycle industry.