Richard Donahue is a dynamic marketing leader with over 25 years of experience in consumer packaged goods, digital innovation, and brand strategy. He began his career at Procter & Gamble, where he held progressive roles in brand management for iconic products like Tide and Pampers, developing expertise in consumer insights, product launches, and global market expansion. Donahue later joined The Coca-Cola Company as Vice President of Integrated Marketing for North America, overseeing cross-channel campaigns that boosted brand engagement and drove double-digit growth in key markets through data-driven personalization and partnerships. In February 2021, Donahue was appointed Chief Marketing Officer at Ibotta Inc., the pioneering mobile shopping rewards platform (NYSE: IBOTTA CLASS A), where he spearheaded the company's marketing transformation during a period of explosive growth. Under his leadership, Ibotta expanded its user base to over 40 million active consumers, forged strategic alliances with major retailers like Walmart and Kroger, and elevated brand awareness through innovative campaigns leveraging app-based rewards and performance marketing. His efforts were instrumental in positioning Ibotta for its successful public debut in 2024, achieving record-high download rates and revenue from redemptions exceeding $1 billion annually. As former CMO, Donahue's tenure at Ibotta leaves a lasting legacy of blending CPG discipline with tech-savvy growth hacking, contributing to the company's evolution into a multibillion-dollar enterprise. He now advises startups and speaks on the future of commerce marketing.