Mr. Laursen brings to Mattel s Board significant leadership, finance, brand, marketing, retail, global, and toy industry experience. As a former Chief Executive Officer of a toy retail company and former President of a toy manufacturer, he has tested experience and understanding of Mattel s business and the global commercial toy industry, deep expertise in developing strong brand franchises supported by compelling media, digital, and technology activations, and leadership experience in successfully turning around a company and driving growth. Career Highlights Credo Partners AS, an investment firm focusing on mid-size companies Operating Partner since 2023 Head of Denmark (2019 2023) TOP-TOY, a toy retailer in the Nordic market Chief Executive Officer (April 2016 January 2018) LEGO Systems, Inc., the Americas division of the family-owned and privately-held The LEGO Group, a toy company based in Denmark President (January 2004 March 2016) The LEGO Company Senior Vice President, Europe North and Europe East (April 2000 December 2003) Senior Vice President, Special Markets (1999 2000) Vice President/General Manager, LEGO New Zealand (1995 1999) Additional Leadership Experience and Service Board Member, Riis Retail A/S since 2025 Board Chairman, Koble ApS since 2023 Board Chairman, The Army Painter since 2023 Board Chairman, B rneRiget Fonden since 2020 Board Chairman, Varier Furniture A/S Oslo since 2020 Board Chairman, Postevand ApS since 2019 Advisor, AVT Business School since 2018 Advisor, The Toy Association since 2014; Board member at large since 2004 Director, Patentrenewals.com (2018 2023) Board Member, BoeBeauty (2020 2021) Director, Isabella A/S (2018 2020) Interim Executive Director, Mattel (October 2018 September 2019) Director, A.T. Cross, R.I. (2014 2016) Director, LEGO Children s Fund (2010 2016) Director, Connecticut Children s Medical Center (2008 2016)