Lars Ullrich serves as Senior Vice President of Global Automotive Business at Methode Electronics Inc., where he leads the company’s worldwide automotive operations and drives growth in electronic components and sensing solutions for vehicle manufacturers. In this role, he oversees product development, strategic partnerships, and market expansion initiatives that support the transition to electric and autonomous vehicles, leveraging Methode’s expertise in user interfaces, power distribution, and data connectivity systems. With more than 25 years of experience in the automotive sector, Ullrich previously held senior leadership positions at several global suppliers, where he managed engineering teams and launched high-volume programs for major OEMs across Europe, North America, and Asia. His career highlights include directing the commercialization of advanced touch-control interfaces and integrated sensor modules that improved vehicle safety and user experience while reducing manufacturing complexity. Under Ullrich’s guidance, Methode’s automotive segment has strengthened its position as a preferred supplier by focusing on sustainable technologies and scalable production capabilities. He continues to emphasize innovation and operational excellence to meet evolving industry demands for electrification and intelligent mobility solutions.