Maya Peterson is a strategist and cultural advisor with over two decades of experience helping brands, civic organizations, and public figures navigate culture, storytelling, and audience engagement. Her work sits at the intersection of media, creators, and civic participation, where she designs strategies that translate cultural influence into real-world action. Following senior leadership roles at Universal Music Group (where she served as Vice President of Insights & Strategy from 2020-2024) and ViacomCBS, Ms. Peterson now advises a range of organizations across the nonprofit and private sectors. Her recent work includes national civic and cultural initiatives such as The Stories of Us , Rock the Vote, and broader work supporting artist- and creator-led engagement efforts. Ms. Peterson brings to the Board deep expertise in cultural strategy, audience engagement, and the evolving role of creators and media in shaping behavior.