Jodi Senese is a distinguished marketing leader who served as Executive Vice President and Chief Marketing Officer at OUTFRONT Media Inc., where she spearheaded the company's global marketing, research, and analytics divisions. With more than 25 years of experience in the media and advertising industries, Senese joined CBS Outdoor in 2011 as Senior Vice President of Marketing, rising quickly to EVP and CMO before the company's 2014 spin-off into OUTFRONT Media. Her early career included key roles at major agencies like BBDO and Saatchi & Saatchi, where she honed her expertise in brand strategy and consumer insights, complemented by an MBA from New York University. In her role at OUTFRONT, Senese drove transformative growth by pioneering digital out-of-home (DOOH) innovations, integrating data analytics with creative storytelling to elevate client campaigns. She led high-impact initiatives such as the "Art of Relevance" platform and partnerships with tech giants like Google and Amazon, resulting in double-digit revenue increases and prestigious awards, including the ANA Multicultural Excellence Award and OAAA OOH Leader of the Year. Her strategic vision repositioned OUTFRONT as an industry innovator, blending traditional billboards with immersive, measurable experiences that captured urban audiences. As former EVP and CMO, Senese's legacy endures through her contributions to sustainable advertising practices and thought leadership via speaking engagements at events like CES and Ad Week, inspiring the next generation of marketers to harness the power of place-based media.