Frederic de Wilde serves as the President of South and South-East Asia, Commonwealth of Independent States, Middle East & Africa Region at Philip Morris International Inc. (PMI). In this capacity, de Wilde is responsible for overseeing the company's operations and strategic initiatives across a diverse and expansive region, which is critical to PMI's global footprint. His leadership role involves driving the company's transformation towards a smoke-free future, aligning with PMI's mission to offer adult smokers better alternatives to traditional cigarettes. De Wilde's professional background is marked by extensive experience in the consumer goods industry. Prior to his current position, he held several senior leadership roles within PMI, which have equipped him with a deep understanding of the company's operations and market dynamics. His career trajectory within PMI showcases a consistent track record of driving growth and innovation. Notably, de Wilde has been instrumental in advancing PMI's smoke-free product portfolio, including the development and commercialization of heated tobacco products like IQOS. His strategic vision and operational expertise have been pivotal in navigating the complex regulatory environments across the regions he oversees. Among his achievements, de Wilde has successfully led initiatives that have strengthened PMI's market position and enhanced its reputation as a leader in tobacco harm reduction. His commitment to sustainability and corporate responsibility is evident in his efforts to promote smoke-free products as part of PMI's broader environmental, social, and governance (ESG) goals. Under his leadership, the South and South-East Asia, Commonwealth of Independent States, Middle East & Africa Region has seen significant progress in adopting and promoting PMI's smoke-free vision, contributing to the company's overall objective of phasing out cigarettes in favor of less harmful alternatives.