Massimo Andolina serves as President of the Europe Region at Philip Morris International Inc. (PMI), a position he has held since 2017. With over three decades of experience in the consumer goods industry, Andolina joined Philip Morris Italia in 1993 as a sales representative. He quickly advanced through key roles in sales, marketing, and general management, including positions in the Netherlands and Switzerland. By 2008, he was appointed General Manager for Italy, where he led transformative initiatives in market expansion and brand development, before taking on broader regional responsibilities as Managing Director for Italy and South Eastern Europe. Under Andolina's leadership, PMI's Europe Region has accelerated its transition to a smoke-free future, with significant achievements in the rollout of heated tobacco products like IQOS. He has overseen substantial market share growth across diverse European markets, navigating complex regulatory landscapes and fostering partnerships with governments and stakeholders. His strategic vision has driven revenue increases and positioned PMI as a leader in innovative tobacco harm reduction, while managing a portfolio that includes both combustible and reduced-risk products. In his current role, Andolina directs operations for PMI's largest region, commanding a team of over 20,000 employees and focusing on sustainable growth, digital transformation, and science-based advocacy for adult smoker alternatives. His tenure has been marked by resilience amid evolving industry dynamics, earning him recognition for balancing commercial success with public health commitments.