Samuel Auck serves as Chief Platform Officer at Pursuit Attractions and Hospitality, a leading operator of experiential destinations including lodges, tours, and adventure attractions across North America and Europe. With more than 18 years in technology leadership within the hospitality and entertainment sectors, Samuel has built a reputation for driving digital transformation that enhances guest engagement and operational efficiency. Prior to joining Pursuit in 2018, he held senior roles at major hospitality tech firms, including Vice President of Platform Engineering at a global hotel chain, where he spearheaded the integration of AI-driven personalization systems that boosted customer satisfaction scores by 35%. Under Samuel's guidance, Pursuit has launched its proprietary Pursuit Platform, a unified ecosystem combining reservation management, real-time analytics, and immersive digital experiences like AR-guided tours and seamless mobile check-ins. His achievements include overseeing the digital overhaul of 25+ properties, resulting in a 28% increase in direct bookings and multiple industry awards, such as the Hospitality Technology Innovation Award in 2022. Samuel's strategic vision emphasizes sustainable tech solutions, leveraging data to minimize environmental impact while maximizing memorable guest interactions. Today, as CPO, Samuel continues to innovate at the intersection of technology and adventure, fostering partnerships with emerging tech providers to position Pursuit as the forefront of next-generation attractions. His leadership not only streamlines operations but also empowers teams to deliver unparalleled hospitality, ensuring Pursuit's properties remain top destinations for travelers worldwide.