Fredrik Olsson serves as Chief Executive Officer of PVH EMEA at PVH Corp., the global apparel giant behind iconic brands like Calvin Klein and Tommy Hilfiger. Appointed to this role in July 2020, Olsson leads the company's operations across Europe, the Middle East, and Africa, overseeing a portfolio that generates billions in revenue. With over two decades of experience in the fashion and consumer goods industries, he has a proven track record of driving sustainable growth, digital transformation, and brand elevation in competitive markets. Prior to joining PVH, Olsson was CEO of GANT AB from 2016 to 2018, where he spearheaded a successful turnaround, expanding the brand's global footprint and boosting profitability through innovative retail strategies and e-commerce initiatives. His earlier career included senior leadership positions at Polo Ralph Lauren, such as Managing Director for the UK and Ireland, and roles at Procter & Gamble in brand management. These experiences honed his expertise in luxury lifestyle branding, supply chain optimization, and market expansion across Europe. At PVH EMEA, Olsson has championed accelerated digital sales, sustainability efforts, and direct-to-consumer channels, contributing to double-digit growth amid challenging market conditions. His strategic vision has positioned PVH as a leader in agile, consumer-centric operations, earning him recognition as a key influencer in the European fashion sector.