RESTAURANTS BRANDS INTERNATIONAL I (QSR)
Sector: Consumer Discretionary
Sector: Consumer Discretionary
RESTAURANTS BRANDS INTERNATIONAL I - Executive Compensation
President, Tim Hortons Canada & US
Executive Compensation
Axel Schwan serves as President of Tim Hortons Canada & US at Restaurant Brands International (RBI), overseeing operations, strategy, and growth for the iconic Canadian coffee and quick-service restaurant chain across its core markets. With over 25 years of global experience in the quick-service restaurant (QSR) industry, Schwan has built a reputation as a transformative leader adept at driving operational excellence and market expansion. His career began at McDonald's, where he rose through the ranks in Germany, eventually becoming Vice President of Operations and contributing to significant sales growth and franchise development in Europe. Prior to joining RBI in 2015 as President of Tim Hortons International, Schwan spent a decade at YUM! Brands, most notably as Executive Vice President and President of KFC for Europe, the Middle East, Africa, and India/Latin America. In these roles, he spearheaded the expansion of KFC into high-growth markets, achieving double-digit comparable sales growth and launching innovative menu items that boosted brand relevance. At RBI, Schwan relocated Tim Hortons' international business to Miami before transitioning to lead Canada and the US operations in 2020, where he has focused on digital transformation, menu innovation—such as the introduction of plant-based options and premium beverages—and strengthening franchise partnerships. Under Schwan's leadership, Tim Hortons has seen robust recovery and growth post-pandemic, with record digital sales penetration exceeding 30% in Canada and expanded drive-thru and delivery capabilities across North America. His strategic vision emphasizes customer-centric innovation and sustainability, positioning Tim Hortons as a resilient leader in the competitive QSR landscape while delivering strong financial results for RBI.