Jennifer Catto serves as Executive Vice President and Chief Marketing Officer at Sabre Corporation, a leading global travel technology company. In this role, she leads the company's global marketing strategy, driving brand positioning, customer engagement, and demand generation across Sabre's portfolio of software solutions for airlines, hotels, and travel agencies. Catto spearheads initiatives to enhance Sabre's market presence in the digital travel ecosystem, leveraging data-driven insights and innovative campaigns to support the company's growth in a post-pandemic recovery landscape. With over 25 years of experience in marketing and brand management within the travel and hospitality sectors, Catto brings a wealth of expertise to Sabre. Prior to joining in 2021, she was Senior Vice President and Global Head of Marketing Transformation at Hilton Worldwide, where she oversaw the brand's digital evolution, including the launch of award-winning loyalty programs and personalized marketing platforms. Her earlier career included key leadership positions at American Airlines, such as Vice President of Marketing, and roles at Starwood Hotels & Resorts, honing her skills in global brand strategy and customer experience optimization. Catto's achievements include transforming Hilton's marketing operations to achieve multimillion-dollar revenue growth through AI-powered personalization and leading American Airlines' rebranding efforts during industry turbulence. At Sabre, she has been instrumental in elevating the company's thought leadership in travel technology, fostering partnerships, and accelerating adoption of Sabre's innovative solutions like dynamic pricing tools and NDC-enabled distribution platforms, solidifying her reputation as a visionary leader in the industry.