Matt Baer is the Chief Executive Officer of Stitch Fix Inc., a leading personalized styling service that leverages data science and human expertise to deliver curated fashion experiences to clients. Appointed to this role in June 2023, Baer is responsible for steering the company's strategic direction, enhancing its digital capabilities, and driving growth in a competitive retail landscape. Under his leadership, Stitch Fix continues to innovate in e-commerce by combining algorithmic recommendations with stylist input, aiming to make personalized fashion accessible and enjoyable for a diverse customer base. Prior to joining Stitch Fix, Baer built an extensive career in retail and digital transformation. He served as Chief Customer and Digital Officer at Macy's, where he oversaw the company's e-commerce operations, customer experience initiatives, and digital marketing strategies. His earlier roles included leadership positions at Walmart, where he contributed to the expansion of their online grocery and digital services, and at other prominent firms like Bloomingdale's and Quidsi (an Amazon subsidiary). Baer's expertise in blending technology with consumer insights has been instrumental in modernizing retail operations and improving customer engagement across various platforms. Throughout his career, Baer has achieved notable successes, such as leading Macy's through significant digital growth during the pandemic, which included enhancements to mobile apps and omnichannel experiences that boosted online sales. At Stitch Fix, he is focused on expanding the company's market reach, optimizing its data-driven personalization model, and fostering a culture of innovation. His vision emphasizes sustainable growth and customer-centric strategies, positioning Stitch Fix as a forward-thinking player in the evolving fashion industry.