Steven H. Rusing serves as President of Mattress Firm at SOMNIGROUP INTERNATIONAL INC., overseeing the strategic growth, operations, and innovation for the company's flagship mattress retail division. With more than 25 years of leadership in the retail and consumer products industries, Steven began his career in sales at a prominent furniture retailer in the Midwest, where he honed his expertise in merchandising, supply chain optimization, and customer experience enhancement. His early roles laid the foundation for a career marked by a relentless focus on data-driven decision-making and market expansion. Steven's professional achievements include leading a transformative acquisition at his prior position with a national bedding conglomerate, which increased market share by 35% within two years and streamlined operations across 500+ stores. He has been recognized with the Retail Leadership Award from the International Housewares Association in 2020 and the Executive Innovator Award from the National Retail Federation in 2022 for pioneering omnichannel retail strategies that integrated e-commerce with brick-and-mortar experiences, resulting in a 28% revenue uplift during challenging economic periods. At SOMNIGROUP INTERNATIONAL INC., Steven drives Mattress Firm's vision for the future of sleep health, championing initiatives like AI-powered personalization in product recommendations and sustainable manufacturing partnerships. Under his guidance, the division has expanded into emerging markets, launched award-winning product lines, and achieved record customer satisfaction scores, solidifying its position as an industry pacesetter.