Julie Yoakum serves as President of Kay Jewelers and Peoples Jewellers at Signet Jewelers Ltd., the world's largest retailer of diamond jewelry. With over 25 years of experience in retail leadership, Yoakum joined Signet in 2004 as Vice President of Merchandising for Jared the Galleria of Jewelry, where she quickly established herself as a driving force in product strategy and customer engagement. Her early career included key roles at Federated Department Stores and May Department Stores, honing her expertise in merchandising, inventory management, and omnichannel retail operations. Under Yoakum's leadership, Kay Jewelers and Peoples Jewellers have achieved significant milestones, including record sales growth, enhanced digital capabilities, and innovative customer experiences that blend in-store personalization with seamless e-commerce. She spearheaded the launch of celebrated collections like the Leo Diamond and expanded bridal offerings, contributing to Signet's position as a market leader. Her strategic vision has emphasized sustainability, diversity in supplier partnerships, and community initiatives, earning her recognition as a top executive in the jewelry industry. As President, Yoakum oversees more than 1,500 stores across North America, directing merchandising, marketing, store operations, and e-commerce for both banners. Her focus on empowering teams and fostering a customer-centric culture has solidified Kay and Peoples Jewellers as beloved destinations for milestone jewelry purchases, while navigating industry challenges like supply chain disruptions and evolving consumer preferences with agility and foresight.