Melissa Barra serves as the Executive Vice President and Chief Sales and Services Officer at SLEEP NUMBER CORP, a leading innovator in the sleep industry. In her current role, Barra is responsible for overseeing the company's sales and services strategies, driving growth, and enhancing customer satisfaction. Her leadership has been instrumental in advancing SLEEP NUMBER's mission to improve sleep and wellness through personalized solutions. Before joining SLEEP NUMBER, Barra built an impressive career in retail and consumer goods. She held various leadership positions at companies such as Target Corporation and General Mills, where she honed her skills in sales, marketing, and customer engagement. Barra's strategic vision and ability to execute have been key factors in her success. At Target, she played a significant role in developing and implementing innovative sales initiatives that boosted the company's market share and profitability. At SLEEP NUMBER, Barra has been recognized for her contributions to the company's growth and her commitment to fostering a customer-centric culture. Under her leadership, the company has expanded its retail presence and enhanced its omnichannel capabilities, resulting in increased sales and improved customer loyalty. Barra's dedication to excellence and her passion for helping people achieve better sleep have made her a valuable asset to SLEEP NUMBER and the sleep industry as a whole.