Kelli Keough is the Executive Vice President and Group Business Unit Leader for Spend, Invest, Protect, and Save at SoFi Technologies, Inc., where she leads the company's core consumer financial products. In this role, she drives the strategy, growth, and innovation across digital banking, investing platforms, insurance solutions, and high-yield savings offerings, enabling millions of SoFi members to manage their finances holistically. Her leadership has been instrumental in scaling these units to deliver seamless, tech-forward experiences that prioritize user empowerment and long-term financial wellness. With over 20 years in financial services, Kelli previously served as Senior Vice President and Head of Everyday Spending at Capital One, where she launched transformative products that boosted deposit growth by billions and enhanced customer engagement through personalized digital tools. Earlier in her career, she held key product and strategy roles at Discover Financial Services and JPMorgan Chase, excelling in areas like customer experience optimization, risk management, and fintech innovation. Her track record includes spearheading award-winning initiatives that expanded market share and improved retention metrics. At SoFi, Kelli's achievements include accelerating the adoption of robo-advising tools, introducing competitive savings rates amid market volatility, and integrating protective insurance products into everyday banking. Recognized as a fintech trailblazer, she continues to champion data-driven decisions and member-first design, solidifying SoFi's position as a leader in the one-stop personal finance revolution.