Asaf Porat serves as Chief Operating Officer at Teads Holding, a global leader in video advertising technology. With over 20 years of experience in the digital media and ad tech sectors, Asaf has built a distinguished career focused on scaling innovative platforms and forging strategic partnerships. His expertise spans publisher relations, business development, and operational excellence, making him a key architect of growth in high-stakes advertising environments. Prior to joining Teads in 2021, Asaf held senior roles at industry powerhouses. At ironSource, he was Vice President of Global Publisher Partnerships, where he spearheaded initiatives that expanded the company's publisher network and boosted revenue streams amid rapid market evolution. Earlier, at Outbrain, as Head of Publisher Partnerships for EMEA, he drove significant adoption of content recommendation technologies across Europe, contributing to the platform's international expansion. His tenure at Taboola further honed his skills in monetization strategies for premium publishers. In his current role at Teads, Asaf oversees global operations, supply chain optimization, and cross-functional teams to enhance the company's native video ad solutions. Under his leadership, Teads has achieved record revenue growth, strengthened partnerships with top-tier publishers like The Wall Street Journal and Le Figaro, and advanced proprietary technologies such as inRead video formats, solidifying its position as a premium ad platform innovator.