Almir Ambeskovic serves as President of TheFork at TripAdvisor Inc., leading the company's premier restaurant reservation and discovery platform across Europe and beyond. With over two decades of experience in the technology and internet sectors, Ambeskovic joined TheFork—formerly La Fourchette—in 2014 following TripAdvisor's acquisition. His early career included key roles at Microsoft, where he honed expertise in product management and business development, and subsequent leadership positions at startups and established firms focused on digital marketplaces and consumer tech. Under Ambeskovic's stewardship, TheFork has transformed into a market leader, boasting millions of monthly users and partnerships with over 60,000 restaurants in more than 20 countries. He spearheaded the platform's expansion, introducing innovative features like the YUMS loyalty program, which rewards diners and boosts restaurant occupancy. His strategic vision has driven significant revenue growth, with TheFork achieving double-digit increases year-over-year, while enhancing user experience through AI-powered recommendations and seamless booking integrations. In his current role as President, Ambeskovic reports directly to TripAdvisor's CEO and oversees all aspects of TheFork's operations, including product innovation, marketing, and international growth. His leadership has positioned TheFork as a cornerstone of TripAdvisor's dining portfolio, navigating challenges like the COVID-19 pandemic by pivoting to takeout and delivery solutions, ultimately strengthening its recovery and market dominance. Ambeskovic's commitment to sustainable hospitality practices and data-driven decision-making continues to shape the future of restaurant discovery.