Mr. Brok brings to the Board deep experience in the areas of retailing, merchandising, and brand strategy gained over more than 35 years of leadership in consumer-facing businesses. The breadth of his global experience, his strategic and financial acumen, and his track record of leading omnichannel innovation and integration position him well to contribute to the Board s oversight of the Company s strategic initiatives. KEY SKILLS AND EXPERTISE Strategy: Demonstrated keen strategic mindset throughout career, driving disruptive innovation, leading significant business transformations, and unlocking international and digital growth. Retail: Developed significant expertise in digital commerce and consumer analytics in roles at global retailers. Skilled at building and scaling brands. Led initiatives at Sephora to rebuild internal technology infrastructure, enhance digital and personalization capabilities, and focus on seamless customer experiences. International: Gained from his leadership of business units across Europe, the Middle East, Africa, and North America as well as board service on companies in diverse industries in the U.S. and Europe. CAREER HIGHLIGHTS MB CAPITAL ADVISORS global investment and advisory services firm Founder and CEO (since 2022) ADVENT INTERNATIONAL global private equity firm Operating Partner (since 2022) SEPHORA SA global omnichannel prestige beauty retailer CEO and President (2020-2022) STARBUCKS CORPORATION (NASDAQ: SBUX) multinational roaster, marketer, and retailer of specialty coffee products President, Europe, Middle East, and Africa (2016-2020) SVP, Strategic Partnerships (2016) Previous consumer products experience with NIKE, INC. (NYSE: NKE), BURGER KING CORPORATION, and THE COCA-COLA CORPORATION (NYSE: KO). OTHER PUBLIC BOARD DIRECTORSHIPS Oatly Group AB (NASDAQ: OTLY) (since 2023) EDUCATION B.B.A., Georgia State University, Marketing P.M.D., Harvard Business School