UTZ BRANDS INC CLASS A (UTZ)
Sector: Consumer Staples
Sector: Consumer Staples
UTZ BRANDS INC CLASS A - Executive Compensation
Executive Vice President, Chief Marketing Officer
Executive Compensation
Jennifer Bentz serves as Executive Vice President and Chief Marketing Officer at Utz Brands, Inc. (NYSE: UTZ), a leading U.S. producer of high-volume branded salty snacks. In this pivotal role, she oversees all aspects of marketing, including brand strategy, advertising, digital innovation, consumer insights, and product development across Utz's portfolio of beloved brands such as Utz, Zapp’s, On The Border, and Boulder Canyon. Bentz joined Utz in 2021, bringing her expertise to drive consumer-centric growth and elevate the company's position in the competitive snacking landscape. With more than 20 years of experience in consumer packaged goods, Bentz has a distinguished career marked by transformative leadership at iconic brands. Prior to Utz, she spent a decade at Campbell Soup Company, rising to Vice President of Marketing for Pepperidge Farm, where she led a comprehensive portfolio revitalization that delivered double-digit sales growth and strengthened market share through innovative product launches and targeted campaigns. Earlier roles at Kraft Heinz, General Mills, and Procter & Gamble honed her skills in brand management, where she spearheaded strategies for household names like Cheerios and Planters, consistently achieving revenue gains and category leadership. Under Bentz's guidance at Utz, the company has accelerated its marketing evolution, enhancing digital engagement, launching category-disrupting innovations, and fostering partnerships that resonate with modern consumers. Her strategic vision has been instrumental in positioning Utz for long-term success, blending heritage craftsmanship with forward-thinking marketing to fuel sustained brand loyalty and expansion.