Lori M. Gustafson is the Executive Vice President and Chief Membership and Commercial Services Officer at Marriott Vacations Worldwide Corporation, where she oversees the company's global membership operations, commercial services, and owner relations. In this role, she drives strategies to enhance owner experiences, foster loyalty, and expand the membership base across a portfolio of over 120 vacation ownership resorts and branded residences worldwide. Gustafson's leadership ensures seamless integration of services, from digital platforms and personalized vacation planning to commercial partnerships that support sustainable growth. With more than 30 years in the vacation ownership industry, Gustafson joined Marriott Vacations Worldwide (formerly Marriott Vacation Club) in 1993 as a sales executive and rapidly advanced through key leadership positions in sales, marketing, product development, and operations. Her tenure has been marked by innovative initiatives, including the development of flexible points-based ownership programs and the rollout of Abound by Marriott Vacations Worldwide, a groundbreaking exchange platform that has revolutionized member flexibility and access to vacation options. Under Gustafson's guidance, the company has achieved record membership growth, surpassing 700,000 owners, while implementing advanced digital tools that boost engagement and satisfaction scores. Her contributions have earned industry accolades, such as top rankings in customer loyalty from J.D. Power, solidifying Marriott Vacations Worldwide's position as a leader in delivering exceptional vacation ownership value.